MISSION statement

"To be the leading producer of premium Scottish salmon smoked in Scotland, operating in UK and International markets."

Business VALUES


At Associated Seafoods we believe Integrity is the basic building block for business, and is an absolute given in our everyday. Integrity ensures we adhere to our values, in a transparent, honest and complete manner.


"to all regulations and standards required by customers and law"


"for all: our co-workers, customers, associates, community and the environment"

Food Values

"quality and authenticity of ingredients, recipe and process, delivered consistently"

Customers and Consumers

"strive to ensure our customers succeed and our consumers are delighted"

the highest sustainability and ethical standards

For our smoked salmon we only use the finest quality Scottish salmon that is produced to the highest sustainability and ethical standards. Our Scottish salmon is sourced from farms that are accredited to Global Food Safety Initiative, Best Aquaculture Practices and GlobalGap status.

We are committed to sustainability and are proud to be working with our fishermen to secure Marine Stewardship Council (MSC) status for Scottish Langoustines. We are also engaged in the Responsible Fishing Scheme, to raise standards in the catching sector, enabling those within the seafood supply chain to demonstrate their commitment to the responsible sourcing of seafood.

moray firth seascape

The Moray Firth