Our Ethos

Integrity holds immense value and involves doing the right thing, even when it’s difficult or goes unnoticed. We are committed to be an honest, trustworthy, and reliable employer, business partner, and neighbour. 

We will be transparent in our decisions and actions and deliver on commitments made.

Our most valuable resource is people. We will treat all employees and stakeholders with dignity, consideration, and fairness. We will respect the rights, opinions, and contributions of all employees, customers, and partners. We will foster a positive and inclusive work culture and invest in the development and wellbeing of our teams.

We strive for our products to delight, excite, and satisfy, every time.

We will achieve this by the authenticity of ingredients and recipes as well as innovation and a continuous improvement mindset. Our goal is to attain recognition for excellence and best practice, ultimately ensuring the delivery of products that exceed customer and consumers expectations.

A respect for food and its source is at the heart of our business. We cannot and will not lose sight of the origins of our livelihood – the natural environment. We are committed to working with our stakeholders to promote and continually improve sustainable practices in all areas of our business. We strive to minimise our impact on the planet and to deliver recognisable environmental targets on our journey to Net Zero.

Compliance is embedded in the culture of our company and is essential to protect our business and ensure the welfare of our stakeholders, staff, customers, and end consumers.

We uphold applicable statutes, regulations, ethical principles and recognised standards while consistently exceeding expectations for our customers, consumers and employees.